Danone Partners with Ashley Graham for Snack & Streamapalooza on National Streaming Day
Source: The DairyNews
In celebration of National Streaming Day on May 20, Danone North America's OIKOS, Too Good & Co., and Light + Fit brands are teaming up with supermodel Ashley Graham and popular TikTok influencers for the REMIX Snack & Streamapalooza event live on TikTok.
A recent survey by Danone revealed that 78% of Americans are looking for snacks with better nutrition and exciting flavors to enjoy while streaming their favorite shows and movies. The REMIX product line aims to revolutionize the yogurt aisle with its exceptional taste, unique toppings, and nutritional benefits, offering options that are high in protein, low in fat, or reduced in sugar.
Rafael Acevedo, President/GM at Danone North America, expressed excitement about the launch, stating, "People are increasingly integrating snacking and streaming into their daily routines. We are delighted to introduce our new REMIX snacks, making it simple and enjoyable to snack while streaming at any time and place. Partnering with Ashley and top content creators, we aim to deliver an unmatched streaming experience."
The event will showcase a variety of content across TikTok, from gaming and sports to top TV series, highlighting delicious snack options perfect for any streaming session.
Ashley Graham shared her enthusiasm for the partnership, noting, "I love to relax with a streaming marathon and great snacks after a busy day. The REMIX line offers a guilt-free way to enjoy snacking during your favorite shows or movies. I'm excited to kick back with fans, share some fashion insights, and indulge in these new, tasty offerings while streaming in style."
Rafael Acevedo, President/GM at Danone North America, expressed excitement about the launch, stating, "People are increasingly integrating snacking and streaming into their daily routines. We are delighted to introduce our new REMIX snacks, making it simple and enjoyable to snack while streaming at any time and place. Partnering with Ashley and top content creators, we aim to deliver an unmatched streaming experience."
The event will showcase a variety of content across TikTok, from gaming and sports to top TV series, highlighting delicious snack options perfect for any streaming session.
Ashley Graham shared her enthusiasm for the partnership, noting, "I love to relax with a streaming marathon and great snacks after a busy day. The REMIX line offers a guilt-free way to enjoy snacking during your favorite shows or movies. I'm excited to kick back with fans, share some fashion insights, and indulge in these new, tasty offerings while streaming in style."
