DairyNews.today announces rebranding
Source: The DairyNews
The leading dairy market publisher, Dairynews.today, based in Almaty, Republic of Kazakhstan, announces a rebranding.
The rebranding is timed to coincide with the media platform's rise to the top in terms of visitation among specialized dairy sector publications worldwide and the commencement of active work in the international market.
The main objective of the rebranding is a systematic transformation of the publisher's audience and a focus on working in the international market. As a resident of the Republic of Kazakhstan, the DairyNews.today information agency aims to expand its presence in all key dairy regions worldwide.
After 6 months of operation in international markets, the platform has reached an average monthly visitation of 135 thousand people, with the top ten largest audiences of the publisher including the USA, Kazakhstan, New Zealand, Germany, France, Uzbekistan, India, and Great Britain.
As noted by the management of the publisher, the platform is aimed at developing these specific audiences, with a priority on creating a correspondent network on all continents. To achieve these goals, machine translation of news into languages such as Chinese, Arabic, German, French, Kazakh, and Uzbek has already been integrated.
In addition, DairyNews.today actively develops international congress activities. “We have taken a course to transform and expand the international audience of the Annual Dairy Olympics, created the Central Asian Dairy Congress - the main event in the dairy industry of Central Asia. Also, in 2024, the Dairy Rally will take place in Australia. Becoming the largest media outlet in the dairy market worldwide, we have decided to update the logo to highlight and emphasize the main principles of the publication's work,” comments owner and publisher of Dairynews.today Mikhail Mishchenko.
“The new logo is based on our commitment to timely, relevant, and independent informing of the global dairy industry about news affecting its development, welfare, and achievement. We are proud to have been working in the dairy community for over 16 years, whose 1 billion employees provide food for over 6 billion consumers. And we will continue to remain the most prompt and independent publication in the dairy sector and work to inform all industry stakeholders. Rebranding and new visual positioning are intended to show our involvement in the global dairy industry. The global division has become the main direction of the publisher's development, including mass media, organizing international events,” emphasized Dairynews.today publisher Mikhail Mishchenko.
The main activities of the publisher remain: daily publication of news about the dairy market, organization of international events, and development of the information field of the dairy market of Central Asia, one of the promising regions of dairy product consumption.
The main objective of the rebranding is a systematic transformation of the publisher's audience and a focus on working in the international market. As a resident of the Republic of Kazakhstan, the DairyNews.today information agency aims to expand its presence in all key dairy regions worldwide.
After 6 months of operation in international markets, the platform has reached an average monthly visitation of 135 thousand people, with the top ten largest audiences of the publisher including the USA, Kazakhstan, New Zealand, Germany, France, Uzbekistan, India, and Great Britain.
As noted by the management of the publisher, the platform is aimed at developing these specific audiences, with a priority on creating a correspondent network on all continents. To achieve these goals, machine translation of news into languages such as Chinese, Arabic, German, French, Kazakh, and Uzbek has already been integrated.
In addition, DairyNews.today actively develops international congress activities. “We have taken a course to transform and expand the international audience of the Annual Dairy Olympics, created the Central Asian Dairy Congress - the main event in the dairy industry of Central Asia. Also, in 2024, the Dairy Rally will take place in Australia. Becoming the largest media outlet in the dairy market worldwide, we have decided to update the logo to highlight and emphasize the main principles of the publication's work,” comments owner and publisher of Dairynews.today Mikhail Mishchenko.
“The new logo is based on our commitment to timely, relevant, and independent informing of the global dairy industry about news affecting its development, welfare, and achievement. We are proud to have been working in the dairy community for over 16 years, whose 1 billion employees provide food for over 6 billion consumers. And we will continue to remain the most prompt and independent publication in the dairy sector and work to inform all industry stakeholders. Rebranding and new visual positioning are intended to show our involvement in the global dairy industry. The global division has become the main direction of the publisher's development, including mass media, organizing international events,” emphasized Dairynews.today publisher Mikhail Mishchenko.
The main activities of the publisher remain: daily publication of news about the dairy market, organization of international events, and development of the information field of the dairy market of Central Asia, one of the promising regions of dairy product consumption.
23.09.2024
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