EN 中文 ES DE FR
World 07.02.2024

Dairy Industry Takes on Plant-Based Challengers

Source: The DairyNews
111 EN 中文 ES DE FR
The dairy industry is actively engaging in a competitive stance against the growing plant-based milk alternative category, aiming to redirect consumers to traditional cow milk. While the plant-based milk industry has experienced a 48% growth since 2018, its expansion has slowed down in the past year. Dairy milk, with $15.8 billion in sales last year, continues to dominate the market compared to plant-based milk, which generated $2.5 billion in sales.
Dairy Industry Takes on Plant-Based Challengers
Freepik.com
In an effort to maintain market share, dairy milk producers are lobbying for the removal of the term "milk" from the labels of plant-based products, arguing that milk should only refer to products from lactating animals. The FDA proposed allowing plant-based beverages to be labeled as milk but recommended additional labels explaining the nutritional differences compared to cow milk.

Both dairy and dairy-alternative companies are employing marketing strategies to gain support. An advertisement featuring Queen Latifah promotes dairy milk, addressing the phenomenon of "milk shaming." On the plant-based side, brands like Califia Farms have used characters such as the Cookie Monster from Sesame Street to endorse almond milk as a viable alternative.
Aaron Smith
Aaron Smith
Professor of Agricultural and Resource Economics at the University of California
20.02.2024
Every five years, the Department of Agriculture takes a census of farms, all two million of them. The most recent census occurred in 2022, and USDA released the data this week.
Dr. Sylvain Charlebois
Dr. Sylvain Charlebois
senior director of the agri-food analytics lab and a professor in food distribution and policy at Dalhousie University.
14.02.2024
‘Lab-grown’ animal-free dairy protein receives approval, paving the way for sustainable alternatives in the dairy industry.
February 2024
  • Mo
  • Tu
  • We
  • Th
  • Fr
  • Sa
  • Su
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
Calendar