Boursin Cheese Partners with Chrissy Teigen to Elevate Everyday Moments
Source: DairyNews.today
Boursin Cheese has teamed up with model and culinary personality Chrissy Teigen to launch Maison Boursin X Chrissy Teigen: No Occasion Required, a campaign designed to celebrate the simple joys of everyday gatherings. The collaboration aims to inspire cheese lovers to embrace life’s unscheduled moments with flavorful recipes and entertaining essentials.
Teigen, named Maison Boursin’s “Host in Residence,” shared her enthusiasm for the partnership.
“I host a lot during the holidays, and while I love the traditions, finding ways to easily elevate the season's in-between moments lets me create even more magical memories with friends and family,” Teigen said. “Boursin has been a staple in my house for decades, so I’m thrilled to share my favorite recipes and essentials to make any occasion feel special.”
A Curated Experience
The No Occasion Required collaboration offers a custom French-inspired market tote packed with curated items to enhance at-home entertaining. Key inclusions are:
Exclusive Recipe Cards: Teigen’s signature dishes—Baked Boursin with Honey Chili Jam, served in ramekins, and Spicy Miso Marinara Chicken Parm featuring Boursin Cheese—promise to elevate any gathering.
Glassware and Embroidered Napkins: Essentials for a spontaneous toast and a stylish table setting.
Cheese Board: A centerpiece for sharing Boursin’s creamy, crumbly cheeses.
Signature Cheese Selections: The classic Boursin Garlic & Fine Herbs Cheese and the limited-edition Rosemary & Black Garlic flavor, perfect for charcuterie boards or recipes like Boursin Cheesy Mashed Potatoes.
A New Take on Hosting
Jessica Saitowitz, brand director for Boursin, emphasized the campaign’s focus on making hosting effortless and joyful.
“Maison Boursin has evolved from inspiring confidence in hosts to fostering connections, and now to sparking joy in the everyday moments,” Saitowitz said. “Boursin Cheese has long been a culinary staple, elevating recipes with ease. With Chrissy Teigen’s expertise, this collaboration brings everything consumers need to create magical, low-pressure moments and delicious bites.”
The campaign encourages consumers to trade the hustle of holiday entertaining for simpler, more intimate moments with loved ones—proving that no occasion is required to make memories over a perfect bite of cheese.
“I host a lot during the holidays, and while I love the traditions, finding ways to easily elevate the season's in-between moments lets me create even more magical memories with friends and family,” Teigen said. “Boursin has been a staple in my house for decades, so I’m thrilled to share my favorite recipes and essentials to make any occasion feel special.”
A Curated Experience
The No Occasion Required collaboration offers a custom French-inspired market tote packed with curated items to enhance at-home entertaining. Key inclusions are:
Exclusive Recipe Cards: Teigen’s signature dishes—Baked Boursin with Honey Chili Jam, served in ramekins, and Spicy Miso Marinara Chicken Parm featuring Boursin Cheese—promise to elevate any gathering.
Glassware and Embroidered Napkins: Essentials for a spontaneous toast and a stylish table setting.
Cheese Board: A centerpiece for sharing Boursin’s creamy, crumbly cheeses.
Signature Cheese Selections: The classic Boursin Garlic & Fine Herbs Cheese and the limited-edition Rosemary & Black Garlic flavor, perfect for charcuterie boards or recipes like Boursin Cheesy Mashed Potatoes.
A New Take on Hosting
Jessica Saitowitz, brand director for Boursin, emphasized the campaign’s focus on making hosting effortless and joyful.
“Maison Boursin has evolved from inspiring confidence in hosts to fostering connections, and now to sparking joy in the everyday moments,” Saitowitz said. “Boursin Cheese has long been a culinary staple, elevating recipes with ease. With Chrissy Teigen’s expertise, this collaboration brings everything consumers need to create magical, low-pressure moments and delicious bites.”
The campaign encourages consumers to trade the hustle of holiday entertaining for simpler, more intimate moments with loved ones—proving that no occasion is required to make memories over a perfect bite of cheese.
