Avient Corporation Unveils Eco-Friendly Additive for ESL Dairy Market

Avient Corporation, a leader in materials solutions, has announced the launch of ColorMatrix Lactra ESL. This new additive is specially formulated for the extended shelf-life (ESL) dairy market, providing a sustainable and cost-effective alternative to traditional solutions. The innovative light-blocking additive ensures superior protection compared to standard masterbatch solutions, offering brands in the dairy sector a chance to enhance product offerings.

The ESL dairy market is on a growth trajectory globally, and Avient’s Lactra ESL aims to cater to these evolving industry needs. Notably, Lactra ESL supports sustainability by featuring low titanium dioxide (TiO₂) levels, which aid in reducing inorganic content in packaging materials without compromising on performance. This allows for longer shelf life, minimizing food spoilage and leading to brighter product whiteness and tailored light-blocking capabilities.

The versatility of Lactra ESL makes it suitable for various dairy packaging applications that require medium-range light protection, ideal for products with up to three months of shelf-life requirements. It strikes a balance between standard white pigment options and full light-blocking additives, providing a protection solution tailored to specific needs.

Avient’s ongoing commitment to sustainability is further highlighted by Lactra ESL’s bottle lightweighting potential, which can lower transportation costs and reduce CO₂ emissions. Designed as a ‘plug-and-go’ solution, it is compatible with standard PET extrusion lines, ensuring seamless integration for manufacturers with existing production setups.

As the ESL dairy market continues to grow, Avient's ColorMatrix Lactra ESL stands out as a more sustainable choice, offering brands the opportunity to improve product quality and expand their market presence.