Arla Denmark launches a lactose-free milk drink for children

Arla Denmark’s new product is intended for occasions when milk is less likely to be selected, including lunch boxes, breaks between meals and travel. The company said the drink is designed to complement ordinary milk rather than replace the milk consumed at home.

The product is made from three ingredients: organic Danish milk, natural flavouring and the lactase enzyme. It is lactose-free and contains no added sugar. The drink can be kept without refrigeration, allowing it to be stored and carried in situations where chilled milk may not be convenient.

It is available in banana and raspberry varieties. Each serving comes in a 200ml carton with a cardboard straw. The milk is sourced from farms awarded three green hearts under Denmark’s official Better Animal Welfare label, which represents the highest level in that scheme.

Arla’s launch follows findings from the latest national dietary survey by the Danish National Food Institute, published earlier this year. The survey found that children, adolescents and young women often consume less milk and dairy than recommended. It also reported that milk consumption declines with age.

Denmark’s official dietary guidance identifies milk and dairy products as sources of calcium, iodine and protein, among other nutrients. The survey found that juices, smoothies and other beverages increasingly occupy situations in which a quick and convenient drink is needed.

“We see a structural change in when and how children and young people drink during the day,” said Ann-Camilla Kjæmpe, marketing director at Arla Denmark. “If milk is to remain relevant, it requires that we develop products that fit into modern everyday routines.”