Arla Unveils New Anchor Squeezy Butter for Convenient Baking
Source: The DairyNews
Arla has broadened its popular Anchor butter lineup with the introduction of the new Anchor Squeezy, a convenient squeezable butter variant. This innovative product merges the classic taste of Anchor butter with the practicality of a squeezable bottle, crafted from a mix of concentrated butter and rapeseed oil to streamline the baking process and minimize kitchen mess.
Holly Murray, Director of BSM at Arla, expressed enthusiasm about the launch: "We're excited to introduce Anchor Squeezy this summer, an innovative addition to the butter aisle. This product is designed to meet the needs of home bakers seeking quick and easy baking solutions without compromising on the quality Anchor butter taste."
Murray added, "We understand that our customers appreciate Anchor butter for its baking qualities, but not everyone has the time to wait for traditional block butter to soften. With Anchor Squeezy, we've encapsulated our delicious butter into a user-friendly bottle format."
Anchor Squeezy will hit the shelves in July and will be backed by a six-month money-back guarantee, offering consumers a risk-free opportunity to try this novel product.
Murray added, "We understand that our customers appreciate Anchor butter for its baking qualities, but not everyone has the time to wait for traditional block butter to soften. With Anchor Squeezy, we've encapsulated our delicious butter into a user-friendly bottle format."
Anchor Squeezy will hit the shelves in July and will be backed by a six-month money-back guarantee, offering consumers a risk-free opportunity to try this novel product.
