Arla Foods Partners with Mondelēz International to Launch Milka Chocolate Milk in Europe
Source: The DairyNews
Arla Foods has entered into a strategic licensing partnership with Mondelēz International to introduce a new Milka chocolate milk across three European countries. This collaboration marks a significant expansion of the Milka brand, known for its presence in the ice cream and bakery sectors.
Patrik Hansson, EVP and Chief Marketing Officer at Arla Foods, expressed enthusiasm about the partnership, stating, "We are excited to embark on this long-term strategic partnership with Mondelēz International. Milka is a beloved brand, and with our expertise in production, commercial operations, and marketing, we are poised to elevate it further. Our goal is clear: to secure the top positions in the markets of Germany, Austria, and Poland, where the product will initially launch."
Clive Jones, President of Central Europe and EU Central Sales at Mondelēz International, echoed this sentiment: "We are thrilled to be launching the new Milka chocolate milk in partnership with Arla. This initiative will allow us to extend the Milka brand throughout Europe and introduce a new and exciting way for consumers to enjoy their favorite chocolate. This venture is a significant milestone in Milka's ongoing success story."
The new Milka chocolate milk will be produced at Esbjerg Dairy in Denmark and is scheduled for release in June 2024. It will be available in Germany, Austria, and Poland in three different packaging sizes and flavors, aiming to capture a considerable share of the chocolate milk market in these regions.
Clive Jones, President of Central Europe and EU Central Sales at Mondelēz International, echoed this sentiment: "We are thrilled to be launching the new Milka chocolate milk in partnership with Arla. This initiative will allow us to extend the Milka brand throughout Europe and introduce a new and exciting way for consumers to enjoy their favorite chocolate. This venture is a significant milestone in Milka's ongoing success story."
The new Milka chocolate milk will be produced at Esbjerg Dairy in Denmark and is scheduled for release in June 2024. It will be available in Germany, Austria, and Poland in three different packaging sizes and flavors, aiming to capture a considerable share of the chocolate milk market in these regions.
