Arla Foods Ingredients Expands in ANZ Region

Arla Foods Ingredients and Alchemy Agencies have launched a new distribution partnership to serve the performance nutrition market in the ANZ region, covering Australia, New Zealand, and the Pacific Islands. The agreement focuses on five key brands, including Lacprodan whey protein isolate and Capolac milk mineral concentrate, designed for various performance nutrition products like sports beverages, shakes, and bars.

The ANZ region is notable for its high per capita spending on sports nutrition products, with Australia being the third largest sports nutrition market globally. Alexander Leufgen from Arla Foods Ingredients emphasized the importance of this partnership in enhancing their performance nutrition solutions in a dynamic market. Tristan Molloy from Alchemy Agencies expressed excitement about leveraging their sales expertise to enhance the brand’s reach in the region.