Amul, Mother Dairy, and Nandini Shine Among Top 5 Indian Food Brands with Strong Dairy Portfolios
Source: The DairyNews
Amul, Mother Dairy, and Nandini have been highlighted as top performers in the latest Brand Finance report, showcasing their robust dairy portfolios among the top five Indian food brands.
The report, part of Brand Finance’s Global Brand Equity Monitor Research, utilizes a comprehensive framework to measure brand strength and guide strategic insights.
Taj has retained its position as India's strongest brand for the third consecutive year. Meanwhile, Amul and SBI Group have shown significant improvements, now ranked among the top five strongest Indian brands. SBI Group also features prominently in Brand Finance’s Global Banking report for 2024, ranking 15th globally due to its strong brand-building efforts.
New entrants to the top 10 strongest Indian brands include Voltas and Raymond, both achieving AAA brand strength ratings. These brands have built decades of trust, consistent quality, and emotional connections with Indian consumers.
The Indian Food & Drinks sector faces challenges as consumer habits shift online. Major brands are innovating to capture consumer interest and improve margins. Amul, the leading Indian Food & Drinks brand, continues to perform strongly with an 11% increase in brand value to USD 3.3 billion. Mother Dairy, ranked third, is nearing the USD 1 billion mark, and Nandini has maintained its fourth position with a 16% growth rate, boosting its brand value to USD 940 million. Parle also shows impressive growth, with a 14% increase in brand value to USD 850 million.
Britannia, however, experienced a 6% decline in brand value to USD 1.4 billion due to market pressures. Despite this, the report underscores the importance of innovation and strategic brand management in maintaining and building brand strength in the evolving market landscape.
Taj has retained its position as India's strongest brand for the third consecutive year. Meanwhile, Amul and SBI Group have shown significant improvements, now ranked among the top five strongest Indian brands. SBI Group also features prominently in Brand Finance’s Global Banking report for 2024, ranking 15th globally due to its strong brand-building efforts.
New entrants to the top 10 strongest Indian brands include Voltas and Raymond, both achieving AAA brand strength ratings. These brands have built decades of trust, consistent quality, and emotional connections with Indian consumers.
The Indian Food & Drinks sector faces challenges as consumer habits shift online. Major brands are innovating to capture consumer interest and improve margins. Amul, the leading Indian Food & Drinks brand, continues to perform strongly with an 11% increase in brand value to USD 3.3 billion. Mother Dairy, ranked third, is nearing the USD 1 billion mark, and Nandini has maintained its fourth position with a 16% growth rate, boosting its brand value to USD 940 million. Parle also shows impressive growth, with a 14% increase in brand value to USD 850 million.
Britannia, however, experienced a 6% decline in brand value to USD 1.4 billion due to market pressures. Despite this, the report underscores the importance of innovation and strategic brand management in maintaining and building brand strength in the evolving market landscape.
