Chatime Introduces 'Cups of Joy' with Global Brand Refresh
Source: The DairyNews
Chatime, a leading global bubble tea and innovative beverage brand, has unveiled a comprehensive brand refresh centered on its new brand promise, "Cups of Joy."
Since its inception in 2010, Chatime has been instrumental in shaping the global bubble tea culture through its franchise partners in key markets such as Indonesia, the Philippines, Australia, Canada, the United Kingdom, Ireland, the United Arab Emirates, and Mauritius. The most recent expansions in India and Thailand further solidify its global footprint. The brand refresh embodies the vibrant, youthful spirit of the company, aiming to resonate with Gen Z consumers worldwide who seek moments of joy and celebration in their daily lives.
Chatime’s core values emphasize inclusivity, creativity, and fostering a global community. The brand refresh includes an updated logo and tagline, new menu offerings, modernized packaging, and redesigned store interiors. These changes are designed to create emotional connections with both new customers and long-time fans, offering engaging and flavorful experiences.
"In a changing and often challenging world, Chatime gives people a reason to come together and celebrate all the moments – big and small – that matter to them," said Henry Wang, Chairman of Chatime. "Our updated brand is designed to catch consumers' attention and inspire curiosity and excitement to reward yourself with a cup of joy."
"Chatime's new brand reinforces our commitment to delivering an inclusive customer experience in every cup. We embrace our customers' choices and create an atmosphere of community where they can express themselves freely, boldly, and confidently," added Teresa Wang, Co-Founder of Chatime. "Our beverages offer value and serve many purposes for today’s consumers, whether they seek a moment of mental rest, a social outlet with loved ones, or simply a means to recharge. We're here to support our customers with cups of joy."
Many Chatime locations offer customizable options, including sugar-free syrups and dairy-free or soy-based milk replacements, contributing to the brand's growing popularity. With continuous additions to its beverage menu, Chatime is well-positioned to meet diverse consumer preferences and remain competitive in the broader beverage market.
Chatime’s core values emphasize inclusivity, creativity, and fostering a global community. The brand refresh includes an updated logo and tagline, new menu offerings, modernized packaging, and redesigned store interiors. These changes are designed to create emotional connections with both new customers and long-time fans, offering engaging and flavorful experiences.
"In a changing and often challenging world, Chatime gives people a reason to come together and celebrate all the moments – big and small – that matter to them," said Henry Wang, Chairman of Chatime. "Our updated brand is designed to catch consumers' attention and inspire curiosity and excitement to reward yourself with a cup of joy."
"Chatime's new brand reinforces our commitment to delivering an inclusive customer experience in every cup. We embrace our customers' choices and create an atmosphere of community where they can express themselves freely, boldly, and confidently," added Teresa Wang, Co-Founder of Chatime. "Our beverages offer value and serve many purposes for today’s consumers, whether they seek a moment of mental rest, a social outlet with loved ones, or simply a means to recharge. We're here to support our customers with cups of joy."
Many Chatime locations offer customizable options, including sugar-free syrups and dairy-free or soy-based milk replacements, contributing to the brand's growing popularity. With continuous additions to its beverage menu, Chatime is well-positioned to meet diverse consumer preferences and remain competitive in the broader beverage market.
