Belton Farm Unveils Vibrant Rebranding for Red Fox Cheese Products
Source: The DairyNews
Belton Farm, based in Elizabeth, N.J., and an exclusive partner of Atalanta, has introduced a revitalized branding strategy for one of its flagship products, Red Fox aged Red Leicester, along with White Fox White Leicester and Smoked Red Fox cheeses.
At the heart of this rebranding effort is a striking new packaging design, featuring a vibrant color scheme and a stronger emphasis on the brand's playful fox mascot, aimed at broadening the products' appeal. The choice of the Red Fox name holds significance, paying homage to the weather vane that has adorned Belton Farm since its establishment in 1815. Additionally, the fox serves as a fitting symbol, resonating with the heritage of Leicester and Leicestershire, making it an ideal mascot for Red Leicester cheese.
Justin Beckett, managing director of Belton Farm, emphasizes the brand's position as a leader in Red Leicester cheese, noting that Red Fox has long been a staple in the cheese market, offering consumers a flavorful alternative to traditional Cheddar. Beckett highlights the brand's commitment to enhancing its marketing efforts to further strengthen its presence in the market. He anticipates that the refreshed packaging design will not only retain loyal Red Fox customers but also attract a new generation of cheese enthusiasts seeking unique taste experiences.
The redesigned Red Fox packaging and shelf-ready displays are scheduled to debut in both national chains and independent retailers in May, offering consumers an eye-catching presentation that reflects the quality and appeal of Belton Farm's cheese products.
Justin Beckett, managing director of Belton Farm, emphasizes the brand's position as a leader in Red Leicester cheese, noting that Red Fox has long been a staple in the cheese market, offering consumers a flavorful alternative to traditional Cheddar. Beckett highlights the brand's commitment to enhancing its marketing efforts to further strengthen its presence in the market. He anticipates that the refreshed packaging design will not only retain loyal Red Fox customers but also attract a new generation of cheese enthusiasts seeking unique taste experiences.
The redesigned Red Fox packaging and shelf-ready displays are scheduled to debut in both national chains and independent retailers in May, offering consumers an eye-catching presentation that reflects the quality and appeal of Belton Farm's cheese products.
