National Dairy Council: A Leader in the Dairy Industry

The National Dairy Council operates under the umbrella of Dairy Management Inc. (DMI), collaborating with 28 dairy companies and organizations. This collaboration aims to unify the dairy industry under common goals, benefiting both producers and consumers through a focus on sustainable practices and community engagement.

Leadership and Mission

Barbara O'Brien plays a crucial role in advancing the Council's mission, which extends beyond mere market presence. The organization's efforts, supported by Dairy Management Inc., are directed towards promoting dairy products and advancing the industry's growth and sustainability.

Important Initiatives

The National Dairy Council has partnered with Sport Ireland Institute to provide a dairy-based breakfast program for elite athletes. This initiative aims to enhance performance and recovery as athletes prepare for the 2028 Olympic Games. Additionally, the Council is conducting educational visits to dairy farms across Ireland as part of the broader EU School Milk Scheme, which provides schools with milk at discounted rates and educational support to promote the nutritional benefits of dairy consumption.

Strategic Objectives

While specific financial indicators and detailed company plans are not disclosed, the overarching strategy of the National Dairy Council is to lead the dairy industry towards a sustainable future through collaboration and innovation. The new CEO is expected to further these strategic objectives, overseeing activities that align with the Council's goals.

Advertising Campaign

The National Dairy Council is auditioning children aged 7-12 for a new ad campaign. This campaign will be broadcast across multiple platforms, including television, streaming services, radio, digital, social media, and outdoor billboards. The organization has also presented chef-developed recipes and resources for school food professionals, supporting the use of whole milk.

Research and Supervision

Involved in nutrition research related to dairy products, Matt Pikosky, a nutrition scientist and vice-president of nutrition research at the Council, has discussed the hydration benefits of milk permeate. The organization is supervised by Corey Scott in her new role at DMI.

Management

The National Dairy Council is managed by Dairy Management Inc. and focuses on research, education, and marketing in the dairy industry.