Bord Bia: Championing Irish Dairy Globally

Headquartered in Dublin, Ireland, Bord Bia, also known as The Irish Food Board, is pivotal in promoting Irish food, drinks, and horticulture both locally and internationally. Its efforts are particularly focused on expanding the reach of Irish dairy products across the globe.

Financial Indicators

Bord Bia has recently achieved a significant milestone by securing a €3.2 million contract from the European Union. This funding is dedicated to promoting Irish dairy products in Asia, a rapidly growing market with an increasing demand for high-quality dairy products. This strategic investment places Bord Bia on a promising growth trajectory as it seeks to expand the global footprint of Irish dairy exports.

Important Company Events

The acquisition of the EU contract is a noteworthy event for Bord Bia, underscoring its commitment to enhancing the visibility and presence of Irish dairy products in Asia. In line with this, Bord Bia has launched a substantial campaign in China, co-funded by the EU, to promote Irish dairy products. This campaign emphasizes the sustainability and quality of Irish dairy, aiming to strengthen its market presence in key Asian markets.

In addition to these promotional efforts, Bord Bia is actively involved in ensuring sustainable practices within the dairy industry. It is scrutinizing 22 dairy herds to ensure compliance with the Sustainable Dairy Assurance Scheme, particularly regarding the protocol for slaughtering calves under 56 days. Mary Delaney, the new chair of Dairy Research Ireland, is currently a member of Bord Bia's board, highlighting the organization's commitment to research and sustainable practices.

Company Plans

Looking forward, Bord Bia has a strategic focus on Asian markets, which are expected to open new revenue streams for Irish dairy producers. Through targeted marketing strategies and trade missions, Bord Bia aims to solidify the reputation of Irish dairy products across Asia. The organization plans to form robust partnerships with local distributors and retailers, significantly boosting export volumes.

Bord Bia aims to sustain a dairy export value of €6.3 billion for 2024, reflecting its dedication to sustainable growth and market diversification. Additionally, Bord Bia is engaged in analyzing the EU sheep milk market, highlighting the niche nature of sheep milk production in Ireland. The Bord Bia audit, conducted every 18 months, plays a crucial role in maintaining the global reputation of Irish dairy products, further enhancing their export potential.

Bord Bia provides insights into consumer interest in health-focused indulgence, digestive wellness, and convenient snacking. According to Bord Bia, there is a growing consumer interest in these areas, creating opportunities in mature international markets for products such as cheese, butter, and yogurt.

Modified: 2026/07/03