Starbucks and Arla Introduce High-Protein Coffee-Based RTD Beverages
Source: The DairyNews
In collaboration with dairy giant Arla, Starbucks has launched a new line of high-protein, ready-to-drink (RTD) coffee beverages. The Starbucks Protein Drink with Coffee range features 20 grams of protein per bottle, made with low-fat milk and no added sugar.
Available in three flavors—Caffe Latte, Chocolate Mocha, and Caramel Hazelnut—this innovative line caters to consumers seeking nutritious, protein-rich options.
Adam Hacking, head of beverages at Arla, stated, “We are passionate about finding new ways to provide our consumers with beverages that support their active lifestyles. Our new venture into the protein drinks space brings the delicious Starbucks taste to a high-protein beverage and does just that. By appealing to existing protein drinkers as a trade-up opportunity and tapping into the potential for new shoppers, Starbucks Protein Drink with Coffee will continue to drive growth in the milk-based beverage category.”
Hacking added, “This is a game-changing launch, so we have gone full strength, with not only one flavor but three. It is a whole new range that will further build our market-leading position and give consumers even more choice.”
The new RTD high-protein coffees will be available in major UK retailers starting June 13.
Adam Hacking, head of beverages at Arla, stated, “We are passionate about finding new ways to provide our consumers with beverages that support their active lifestyles. Our new venture into the protein drinks space brings the delicious Starbucks taste to a high-protein beverage and does just that. By appealing to existing protein drinkers as a trade-up opportunity and tapping into the potential for new shoppers, Starbucks Protein Drink with Coffee will continue to drive growth in the milk-based beverage category.”
Hacking added, “This is a game-changing launch, so we have gone full strength, with not only one flavor but three. It is a whole new range that will further build our market-leading position and give consumers even more choice.”
The new RTD high-protein coffees will be available in major UK retailers starting June 13.
