New Generation’s’ Inclination toward Vegan Diet to Shape the Future of the Soy Milk Market

Demand in the United States is also increasing due to the growing lactose intolerance trends in the country. The presence of multinational companies in the country has also facilitated the availability of soy milk products in leading supermarkets and online platforms.

With lactose intolerance in the general populace hitting an all-time high, plant-based alternatives to milk and milk products are garnering tremendous admiration, pushing the overall Soy milk market valuation to a staggering US$ 6,877.4 million by 2024. To respond to this demand, brands in the market are also formulating novel flavors and variants on a regular basis.

Vegan dietary preferences among the younger population, especially in countries where eCommerce and brick-and-mortar stores are well-established are also aiding to Soy milk market’s potential to progress at an outstanding CAGR of 8.70% through 2034. This market trend is generally observed in countries like India, China, Brazil, South Korea, etc.


“There are still a lot of concerns regarding the nutritional content of soy milk-based products. Negative notions about soy milk causing hormonal imbalance in the male population have also affected the adoption. Brands in the market must create effective strategies to ward off these myths and misconceptions in the general population,” says Nandini Roy Choudhury, client Partner for Food and Beverages at Future Market Insights, Inc.