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Canada 09.02.2024

Lactalis Canada Expands Blue Cow Lineup by Featuring Dairy Farmers of Canada's Logo on Lactantia Butter Products

Source: The DairyNews
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Dairy Farmers of Canada (DFC) and Lactalis Canada have announced a significant collaboration, bringing DFC's iconic Blue Cow logo to Lactantia butter products.
Lactalis Canada Expands Blue Cow Lineup by Featuring Dairy Farmers of Canada's Logo on Lactantia Butter Products
This partnership aims to enhance consumer recognition of butter made with 100% high-quality Canadian milk, produced in adherence to some of the world's strictest standards.

The Blue Cow logo, recognized as a symbol of dairy farmers' commitment to producing top-quality Canadian milk with high standards in animal care, food safety, milk quality, and sustainable production, will now be featured prominently on Lactantia's line of butter. David Wiens, President of Dairy Farmers of Canada, praised Lactalis Canada's decision, emphasizing the trust consumers, processors, and retailers place in the industry's practices.

Lactantia, Canada's leading national branded butter, boasting the highest market share*, consistently earns the title of the most trusted butter brand in the BrandSpark Most Trusted Awards. Lactalis Canada, a key national dairy processor, started incorporating the Blue Cow logo in 2018 and has committed to extending it to numerous products, including those under brands like Balderson, Beatrice, Black Diamond, Cheestrings, Cracker Barrel, P’tit Quebec, Astro, IÖGO, IÖGO nanö, Khaas, Olympic, and siggi’s.

By adding Lactantia butter to this lineup, the Blue Cow logo will now feature on almost 20 additional products, representing millions of units annually. Vince Vetere, General Manager, Cheese & Tablespreads at Lactalis Canada, expressed pride in showcasing that Lactantia butter is crafted with 100% Canadian milk. The updated packaging with the Blue Cow logo reinforces the commitment to preserving the quality and craftsmanship of this beloved product.
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