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Froneri Showed Pirulo Redesign

Source: The DairyNews
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We all have to grow up, but who said we still can’t have fun?
Froneri Showed Pirulo Redesign
Froneri is thrilled to announce the redesign of Pirulo, aimed at capturing the hearts and taste buds of both children and adults alike.

With a mission to "Free the Fun," the brand is redefining its positioning to evoke joy and natural fun, enticing consumers to release their inner child.

The redesigned packaging unveils a simplified Pirulo logo and bold brand-blocking strategy, anchored by the vibrant Pirulo blue, which is wiped away to shine a light on the real fruits and big flavours.

"At Pirulo, we believe that everyone deserves to “Free the Fun," said Charlotte Hambling, Global Marketing Manager at Froneri. "With our new redesign, we're breaking free from the ordinary and inviting consumers of all ages to experience the world through younger eyes. Whether you're a kid or just a kid at heart, there's fruity refreshment released in every bite."

The redesign process was guided by market research and consumer insights, with a focus on crafting a design that resonates with a wider audience whilst staying true to the brand's identity. The outcome is a contemporary, feel-good design that delivers across multiple products and numerous markets throughout Europe, capturing the brand's playful spirit and unwavering commitment to quality.
July 2024
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