FrieslandCampina Ingredients Predicts Key Functional Food Trends for 2025

Protein and prebiotics specialist FrieslandCampina Ingredients has provided an insightful forecast of the top functional food trends for 2025. According to their report, the upcoming trends are poised to reshape the food, beverage, and supplement industries.

Protein: Increasing numbers of consumers, now at 71%, are prioritizing protein in their diets, up from 67% in 2023. This growing sector offers brands the opportunity to develop multifunctional solutions that emphasize quality, value, and sustainability.

Gut Health: Gut health is gaining momentum, with yoghurt emerging as a popular vehicle for consumer tailored health benefits.

Healthy Ageing: With younger generations attentive to long-term health impacts, there's rising interest in the healthy ageing sector. However, it requires varied approaches to cater to different demographics.

Specialized Supplements: As consumer demand for bespoke health solutions grows, tailored supplements are seen as key to standing out in a crowded market.

Sustainability: Modern consumers expect transparency in sustainability efforts, pushing stakeholders to feature sustainability prominently in their policies.

Vicky Davies, Global Marketing Director for Performance, Active and Medical Nutrition at FrieslandCampina, remarked on the role of technology, AI, and personalized health data in empowering individuals to take control of their health, enhancing the need for quality and sustainable solutions.