Dmitriy Dokin: You Can Only Beat the Competition with a Unique Product
Source: DairyNews.today
To enter the Middle Eastern market, new ideas and innovative equipment are essential, said Dmitriy Dokin, Chairman of the Board of Directors at Shin-Line Company (Kazakhstan), speaking at the Dairy Olympics.
“It’s crucial to have a team that shares the same vision and to produce a product that’s truly in demand in the country you’re targeting. Where China prefers unsweetened products, Kazakhstan wants sweet ones. And in the UAE, you need a specific halal certification,” Dokin noted, emphasizing that the team must do everything better and faster, marketing should be able to adapt global trends to any market, and logistics must solve supply chain challenges around the world.
The expert also highlighted that when entering markets in Asia and the Middle East, having strong distribution is key — and ideally, you should build your own company presence there.
The expert also highlighted that when entering markets in Asia and the Middle East, having strong distribution is key — and ideally, you should build your own company presence there.
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