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Danone Sees Phenomenal Growth in China, Focused on Strengthening Sino-French Ties

China 30.01.2024
Source: The DairyNews
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French multinational food and beverage giant Danone is riding high on the positive trend in China, where it operates 10 factories and employs over 8,000 people. With around 10 percent of its global turnover generated in the Chinese market, Danone is a witness and beneficiary of this upward trajectory.
Danone Sees Phenomenal Growth in China, Focused on Strengthening Sino-French Ties
The strong partnership between China and France has not only facilitated the entry of Danone's products into China but has also fueled the company's determination to make China one of its largest markets globally, according to Danone spokesperson Chevot.

The enduring friendship between China and France is expected to unlock further growth opportunities for enterprises in both nations. Danone is eager to catalyze its growth within the robust and dynamic Sino-French strategic partnership.

In recent years, Danone has significantly invested in China, focusing on scientific research and advanced nutrition. The establishment of the Danone Open Science Research Center in Shanghai is a notable milestone, reflecting the company's commitment to innovation in China. Danone has also expanded its medical nutrition production site in Wuxi, Jiangsu province, and invested in specialized nutrition factories in Qingdao, Changsha, and Shanghai.

Chevot emphasized the company's commitment to "innovate in China, produce in China," aligning seamlessly with China's pursuit of quality-driven development. The accelerated investment is a proactive response to evolving local consumer trends, with a growing enthusiasm for science-based and sophisticated health innovations.

The company aims to adapt and enhance its product portfolio to align with changing consumption patterns and contribute to the "Healthy China 2030 initiative." Danone plans to strengthen its production capabilities in areas such as healthy hydration, healthy aging, and medical nutrition, leveraging local research centers and factories for cutting-edge research and development.

In addition to achieving commercial success in China, Danone actively participates in Sino-French cooperation. The company, in collaboration with the China Association of Enterprises with Foreign Investment, pledged funds, products, and services worth a total of 23 million yuan ($3.21 million) to support poverty alleviation and rural revitalization in China.

As 2024 marks the 60th anniversary of Sino-French diplomatic ties, France will be the country of honor at the 7th China International Import Expo (CIIE). Danone, a participant for six consecutive years, plans to continue its active engagement with this national platform, introducing advanced products from around the globe to the event.
July 2024
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