Danone explores sale of Michel et Augustin brand in exclusive talks with Ferrero
Source: The DairyNews
In a strategic move, French food giant Danone has revealed its exclusive negotiations with Italian chocolate company Ferrero for the potential sale of the cherished Michel et Augustin brand. The brand, known for its delightful cookies, cheese, and charcuterie, has long adorned the shelves of French supermarkets.
Juergen Esser, Danone's group deputy chief executive, emphasized that while Michel et Augustin holds a special place in the hearts of consumers, it currently falls outside the company's investment priorities outlined in its Renew Danone strategy. This signals a focused effort by Danone to align its portfolio with strategic goals and priorities.
As the discussions unfold, it will be interesting to see how this potential sale aligns with the broader vision and strategic direction of both Danone and Ferrero in the dynamic landscape of the food and beverage industry.
As the discussions unfold, it will be interesting to see how this potential sale aligns with the broader vision and strategic direction of both Danone and Ferrero in the dynamic landscape of the food and beverage industry.
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