Daiya unveils next-generation dairy-free cheeses with revolutionary oat cream blend
Source: The DairyNews
Daiya, the pioneering brand in dairy-free cheese, has launched a groundbreaking line of reformulated products nationwide. The result of a significant investment in fermentation technology, these products feature the innovative Daiya Oat Cream™ blend, promising consumers an unparalleled dairy-like melt and a deliciously balanced cheesy flavor.
Harnessing the power of proprietary vegan cultures and age-old fermentation methods, Daiya is redefining plant-based cheesemaking. While other brands often resort to oil-based ingredients and GMO techniques, Daiya's natural approach ensures a dairy-free cheese that mirrors the characteristics of traditional dairy products.
This innovation directly addresses challenges in the plant-based cheese category, responding to consumer demand for dairy parity and addressing inconsistencies in taste and texture across existing products. The reformulated cheeses, powered by Daiya Oat Cream™ blend, provide a game-changing solution for both retailers and consumers seeking an authentic cheese experience without the dairy.
Melanie Domer, Chief Commercial Officer at Daiya, expressed excitement about the introduction of the next-generation cheese, emphasizing its natural fermentation technology. The reformulated dairy-free cheeses offer a "melts-like-dairy" experience, aiming to restore consumer confidence in the category and revitalize its market potential.
Accompanying the product reformulation is a new visual identity, featuring a logo revamp, a fresh tagline, and updated packaging. The new look caters to the growing market of 'flexible' plant-based eaters while maintaining a connection to Daiya's original branding. The campaign, "100% Plant-based. Even if you're not," encourages all cheese enthusiasts to try Daiya's products, transcending the 'all or nothing' approach to plant-based, dairy-free diets.
Consumers can find the new products on shelves now, featuring new packaging and maintaining the same price point across major retailers in the US and Canada.
Source: daiyafoods
This innovation directly addresses challenges in the plant-based cheese category, responding to consumer demand for dairy parity and addressing inconsistencies in taste and texture across existing products. The reformulated cheeses, powered by Daiya Oat Cream™ blend, provide a game-changing solution for both retailers and consumers seeking an authentic cheese experience without the dairy.
Melanie Domer, Chief Commercial Officer at Daiya, expressed excitement about the introduction of the next-generation cheese, emphasizing its natural fermentation technology. The reformulated dairy-free cheeses offer a "melts-like-dairy" experience, aiming to restore consumer confidence in the category and revitalize its market potential.
Accompanying the product reformulation is a new visual identity, featuring a logo revamp, a fresh tagline, and updated packaging. The new look caters to the growing market of 'flexible' plant-based eaters while maintaining a connection to Daiya's original branding. The campaign, "100% Plant-based. Even if you're not," encourages all cheese enthusiasts to try Daiya's products, transcending the 'all or nothing' approach to plant-based, dairy-free diets.
Consumers can find the new products on shelves now, featuring new packaging and maintaining the same price point across major retailers in the US and Canada.
Source: daiyafoods
