Dairy MAX’s Farm Tycoon on Fortnite Drives Dairy Sales and Engages Youth

USA 27.09.2024

Source: DairyNews.today

Since its launch in April 2024, Dairy MAX's innovative Fortnite Farm Tycoon map has sold over 400,000 pounds of milk through a unique blend of ecommerce and gaming. Aimed at engaging a younger, digitally connected audience, the map provides players with an immersive dairy farming experience. Players manage farms, make agricultural decisions, and learn about dairy and sustainability while enjoying a fun, interactive environment.

Dairy MAX’s Farm Tycoon on Fortnite Drives Dairy Sales and Engages Youth

Essence Riley, vice president of business development at Dairy MAX, emphasized the educational aspect, stating, "Farm Tycoon builds trust in dairy and teaches youth about nutrition and sustainable agriculture in a way that's relevant and interesting."

Partnering with popular Fortnite influencers, Dairy MAX boosted engagement by promoting dairy-themed gameplay and creating direct ecommerce opportunities for dairy products. The initiative has surpassed key benchmarks, recording over 189,000 plays, generating 18 million impressions, and leading to $1.5 million in dairy sales, including 462,000 pounds of milk sold.

As part of Dairy MAX's broader strategy, Farm Tycoon connects youth with dairy farming through digital platforms, ensuring the next generation understands the importance of dairy in a healthy, sustainable diet.