Dairy MAX Launches "Level Unlocked" to Educate Gaming Community on Dairy Nutrition
Source: The DairyNews
Dairy MAX has introduced "Level Unlocked," a brand created in collaboration with GameSquare subsidiary ZONED Gaming, aimed at educating the gaming community about the vital role dairy plays in their overall performance.
The initiative involves working with gaming creators fr om OpTic Gaming and Complexity Gaming to showcase how nutrient-rich dairy contributes to energy and focus in achieving gaming success.
In 2021, Dairy MAX established itself as The Official Nutrition Partner of Complexity Gaming and OpTic Gaming, striving to establish a seamless connection between the gaming community and dairy nutrition. With over 214 million gamers in the U.S., and Gen Z representing 96% of this audience, Dairy MAX aims to tap into this vast, diverse, and engaged demographic.
Mike Konkle, CEO of Dairy MAX, emphasized the pivotal role dairy plays in nutrition and athletic performance, highlighting esports as an inclusive platform that attracts students who may not be involved in traditional athletic programs. The partnership with esports provides dairy farmers with an opportunity to connect with younger audiences in the virtual space, delivering messages about how dairy positively impacts performance.
"Level Unlocked" will feature esports athletes Repullze, DiazBiffle, Shotzzy, Dashy, Holly, Ninjayla, and Sebas Beron, producing content across various social channels. The focus will be on their dietary choices and how dairy fuels their competitive gaming experiences. Fans can engage with personalized dairy messaging through each athlete's social media platforms.
As part of the campaign, Dairy MAX sponsored two-hour Level Unlocked live streams wh ere athletes showcased their favorite dairy products, guiding fans to a Level Unlocked Instacart page for direct sales of milk, cheese, yogurt, and ice cream. The campaign generated nearly $600,000 in dairy sales, with sponsored products and display ads garnering over two million impressions.
The explosive growth of the global gaming industry, with over three billion players and a predicted esports audience of more than 640 million viewers by 2025, underscores the effectiveness of leveraging esports athletes in marketing strategies. "Level Unlocked" aims to connect with Gen Z, providing valuable insights and nutrition education to the next generation of dairy enthusiasts. The brand officially launched in July 2023 and is featured on the Dairy MAX YouTube page.
For dairy recipes, visit www.dairydiscoveryzone.com/recipes, and for more information on Level Unlocked, visit LevelUnlocked.gg.
In 2021, Dairy MAX established itself as The Official Nutrition Partner of Complexity Gaming and OpTic Gaming, striving to establish a seamless connection between the gaming community and dairy nutrition. With over 214 million gamers in the U.S., and Gen Z representing 96% of this audience, Dairy MAX aims to tap into this vast, diverse, and engaged demographic.
Mike Konkle, CEO of Dairy MAX, emphasized the pivotal role dairy plays in nutrition and athletic performance, highlighting esports as an inclusive platform that attracts students who may not be involved in traditional athletic programs. The partnership with esports provides dairy farmers with an opportunity to connect with younger audiences in the virtual space, delivering messages about how dairy positively impacts performance.
"Level Unlocked" will feature esports athletes Repullze, DiazBiffle, Shotzzy, Dashy, Holly, Ninjayla, and Sebas Beron, producing content across various social channels. The focus will be on their dietary choices and how dairy fuels their competitive gaming experiences. Fans can engage with personalized dairy messaging through each athlete's social media platforms.
As part of the campaign, Dairy MAX sponsored two-hour Level Unlocked live streams wh ere athletes showcased their favorite dairy products, guiding fans to a Level Unlocked Instacart page for direct sales of milk, cheese, yogurt, and ice cream. The campaign generated nearly $600,000 in dairy sales, with sponsored products and display ads garnering over two million impressions.
The explosive growth of the global gaming industry, with over three billion players and a predicted esports audience of more than 640 million viewers by 2025, underscores the effectiveness of leveraging esports athletes in marketing strategies. "Level Unlocked" aims to connect with Gen Z, providing valuable insights and nutrition education to the next generation of dairy enthusiasts. The brand officially launched in July 2023 and is featured on the Dairy MAX YouTube page.
For dairy recipes, visit www.dairydiscoveryzone.com/recipes, and for more information on Level Unlocked, visit LevelUnlocked.gg.
