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Arla Strengthens Consumer Focus with Appointment of First Head of Insight

Source: The DairyNews
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Danish-Swedish dairy producer Arla Foods has welcomed Michael Swaisland, formerly of toy company Mattel, as its inaugural Global Head of Insight and Analytics.
Arla Strengthens Consumer Focus with Appointment of First Head of Insight
This newly created role underscores Arla's commitment to consumer centricity by integrating consumer and shopper insights, analytics, data science/modelling, innovation science teams, and marketing transformation.

Swaisland, who served as Head of Insights and Analytics for Europe, Middle East, and Africa (EMEA) at Mattel, brings valuable experience in leading transformative journeys for companies. Arla aims to accelerate its marketing evolution and enhance its consumer-centric approach with Swaisland at the helm.

The cooperative, known for brands such as Lurpak and Cravendale, seeks to unlock future success through insights and data, emphasizing curiosity and a hunger for improvement.



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