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Arla Foods Ingredients Launches 'PROGAMER' Beverage for Enhanced Gaming For Gamers

World 16.04.2024
Source: The DairyNews
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Arla Foods Ingredients has unveiled 'PROGAMER,' a revolutionary high-protein, ready-to-drink product designed specifically for gamers seeking to optimize their nutrition and gaming performance.
Arla Foods Ingredients Launches 'PROGAMER' Beverage for Enhanced Gaming For Gamers
This innovative concept combines energy-boosting ingredients with Arla's game-changing whey protein isolate, Lacprodan® SP-9213. Renowned for its clarity, refreshing taste, and high content of essential and branched-chain amino acids, Lacprodan® SP-9213 sets 'PROGAMER' apart as a unique solution for gamers' dietary needs.

Cido Silveira, Arla Foods Ingredients Marketing & Business Development Manager – South America, highlighted the evolving preferences of a new generation of gamers, stating, "PROGAMER caters to a nutrition-focused demographic that seeks sustained energy and concentration during extended gaming sessions, while also reaping the benefits of high-protein consumption."

Recognizing the pivotal role of protein in supporting overall health and cognitive function, 'PROGAMER' offers a potent blend of 15g of protein per 310ml can, including 3767mg of branched-chain amino acids. Furthermore, the beverage is fortified with taurine, magnesium, zinc, caffeine, and vitamins A, B3, B6, and B12 to enhance concentration and visual acuity, essential for peak gaming performance.

Remarkably, 'PROGAMER' boasts a sugar-free, fat-free, and lactose-free formulation, containing a mere 60 kilocalories per can, aligning with the nutritional demands of health-conscious gamers.

Arla Foods Ingredients will showcase 'PROGAMER' at NIS in São Paulo, Brazil, on April 23-24, Stand 3-35, spotlighting the burgeoning esports nutrition market in Latin America. With over half of Brazilian gamers engaging in gaming sessions exceeding 20 hours weekly, 'PROGAMER' represents a timely and indispensable solution for this burgeoning demographic.

In addition to 'PROGAMER,' visitors to Arla's stand will have the opportunity to explore two clear shake concepts crafted with 100% whey protein isolate ingredients. 'Go Natural' offers a refreshing fruit-infused flavored water experience with Lacprodan® ISO.WaterShake, while 'Go Fresh' tantalizes the taste buds with a zesty lemonade flavor, courtesy of Lacprodan® ClearShake.
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