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Rebecca Marquez

Rebecca Marquez

About the author: Rebecca Marquez was hired at Herndon, Va.-based PMMI, The Association for Packaging and Processing, in 2016 as a manager of business intelligence, responsible for the execution and analysis of PMMI’s internal market research projects. Due to her proven track record of success in quantitative and qualitative execution and analysis, project management, and business development skills, in March 2021, Marquez was given a leading role in the development and building of PMMI Media Group’s Custom Research initiative, a new offering of proprietary research services for PMMI members and packaging industry professionals.

Post: Director of Custom Research at PMMI

Publications: 1
21.05.2024

Private label continues its great run

Private-label products, sometimes known as private brands or store brands, have enjoyed steady growth since even before the COVID-19 pandemic. And dollar sales continue to grow. In 2023, total dollar sales rose 6%, while units sold grew 0.9% compared to the prior year. Often presented as the lower-cost option, high inflation has helped the private-label market, which is valued at more than $217 billion, according to a report from Chicago-based market research firm Circana.
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