Verde Campo: A Key Player in the Dairy Industry

Headquartered in Lavras, Minas Gerais, Brazil, Verde Campo has established itself as a leader in the dairy sector with a strong emphasis on high-protein, natural, and functional dairy products. The company is recognized for its commitment to innovation, particularly in health-focused offerings.

Important Events

A significant milestone in Verde Campo's history is its acquisition by Emmi, aligning with Emmi's strategic growth plans in Brazil. This acquisition is part of Emmi's broader strategy to diversify its product portfolio and meet the demand for health-focused dairy products in emerging markets.

In 2026, Verde Campo launched a new line of lactose-free dairy products at Naturaltech, marking a pivotal shift in their product portfolio. This launch included the Lacfree sliced cheese line and a relaunched butter, catering to consumers seeking lighter alternatives or those with lactose intolerance.

Company Plans

Looking ahead, Verde Campo aims to continue its growth by addressing the increasing consumer demand for nutritious and natural food products. The company's focus remains on expanding its range of innovative dairy products aligned with health and wellness trends. Maria Alice Oliveira, a food engineer at Verde Campo, emphasizes quality, balance, and responsible protein consumption tailored to individual needs.

Porto Alegre holds a 70% stake in Verde Campo, underscoring the company's dedication to delivering premium dairy products across Brazil through nationwide distribution.

Verde Campo has also introduced a new packaging identity as part of a five-year strategic plan. This redesign aims to clarify the company’s portfolio, distinguish its products at the point of sale, and communicate its health-oriented positioning more directly. The rebranding is part of a broader strategic plan that includes expanding production capacity, widening distribution, and maintaining investment in innovation. The new identity is being rolled out as Verde Campo prepares for a period of growth, with healthfulness remaining central to the company's positioning and DNA.