Verde Campo: A Key Player in the Dairy Industry

Headquartered in Lavras, Minas Gerais, Brazil, Verde Campo has solidified its position as a leader in the dairy sector, particularly noted for its high-protein, natural, and functional dairy products. The company's commitment to innovation is evident in its focus on health-oriented offerings.

Important Events

A significant milestone in Verde Campo's history is its acquisition by Emmi, which aligns with Emmi's strategic growth plans within Brazil. This acquisition is a part of Emmi's broader strategy to diversify its product portfolio and address the demand for health-focused dairy products in emerging markets.

In 2026, Verde Campo launched a new line of lactose-free dairy products at Naturaltech, marking a pivotal shift in their product portfolio. This launch included the Lacfree sliced cheese line and a relaunched butter, catering to consumers looking for lighter alternatives or those with lactose intolerance.

Verde Campo also presented an A2 milk range at the APAS Show in May 2026. At Naturaltech 2026, Verde Campo's lactose-free protein dessert and Lacfree sliced cheeses were showcased, underscoring the company's innovation in the dairy sector.

Company Plans

Looking ahead, Verde Campo aims to continue its growth by addressing the increasing consumer demand for nutritious and natural food products. The company's focus remains on expanding its range of innovative dairy products that align with health and wellness trends. Maria Alice Oliveira, a food engineer at Verde Campo, emphasizes quality, balance, and responsible protein consumption tailored to individual needs.

Porto Alegre holds a 70% stake in Verde Campo, highlighting the company's dedication to delivering premium dairy products across Brazil through nationwide distribution.

Verde Campo has introduced a new packaging identity as part of a five-year strategic plan. This redesign aims to clarify the company’s portfolio, distinguish its products at the point of sale, and communicate its health-oriented positioning more directly. The rebranding is part of a broader strategic plan that includes expanding production capacity, widening distribution, and maintaining investment in innovation. The new identity is being rolled out as Verde Campo prepares for a period of growth, with healthfulness remaining central to the company's positioning and DNA.

Fábio Ferreira serves as the chief executive and president of Verde Campo, playing a pivotal role in its involvement in the Brazilian dairy industry.