Purabi Dairy: A Key Player in Assam's Dairy Sector
Purabi Dairy, situated in Assam, India, stands as a prominent entity within the region's dairy market. With a notable turnover of Rs 320 crore, the company has established a strong foothold, reflecting its robust growth and operational expansion.
Financial Indicators
Purabi Dairy's impressive turnover highlights its capability to effectively scale operations and extend its product reach across Assam's competitive dairy industry. This financial success is indicative of the company's strategic initiatives and market presence.
Significant Events
The growth trajectory of Purabi Dairy has been bolstered by several key initiatives. The company has implemented modern dairy processing technologies, expanded its product line, and enhanced its distribution network. These efforts have significantly contributed to its financial achievements.
Purabi Dairy has also expanded its retail presence by opening a new Milk Booth at Adabari Atal Udyan, in partnership with the Guwahati Metropolitan Development Authority (GMDA). This initiative aims to increase consumer access to dairy products in high-traffic areas, promoting the safe consumption of processed dairy products.
Company Plans
Looking to the future, Purabi Dairy plans to continue its expansion both within Assam and into neighboring regions. Key strategies include increasing milk procurement from local farmers, developing a diverse product range, and exploring new markets. The company is also committed to adopting sustainable practices and enhancing its processing capacity to meet the growing consumer demand.
In a bid to diversify its product offerings, Purabi Dairy has introduced a new line of traditional Indian sweets called Purabi Mithai. This initiative aims to strengthen the cooperative's value-added product portfolio and support dairy farmers in Assam. The Purabi Mithai range, which includes Kalakand and Milk Cake, is manufactured by the West Assam Milk Producers’ Cooperative Union Ltd (WAMUL) and marketed by the North East Dairy and Food Limited (NEDFL), with availability across Guwahati.
Modified: 2025/12/30