Lactalis UK & Ireland
Lactalis UK & Ireland is a significant entity in the dairy industry, functioning as part of the globally recognized Lactalis Group. The company is well-established in the United Kingdom and Ireland, where it leverages its presence to positively influence the dairy market.
Location
The company operates extensively within the United Kingdom and Ireland, focusing on regional growth and market impact.
Important Events
Recently, Lactalis UK & Ireland has made notable strides in enhancing its environmental initiatives. The company announced a 17% reduction in the plastic content used in the packaging of its Président Butter with Sea Salt Crystals. This move is aligned with its broader commitment to reducing its environmental footprint as part of its corporate social responsibility strategy.
Further cementing its dedication to sustainability, Lactalis UK & Ireland is a major stakeholder in the Dairy Roadmap Coalition, an industry-wide initiative aimed at achieving sustainability targets and minimizing the environmental impact of dairy production.
In product development, the company has launched a new offering, Président Spreadable Creamy Brie with Truffle, which comes after a period of significant growth in the soft cheese sector, particularly noted during the last holiday season.
Lactalis UK & Ireland has also initiated the third and final phase of its advertising campaign for Seriously Spreadable Cheddar. The campaign, featuring the 'Habits' advert, is designed to enhance sales and boost brand visibility. Héloïse Le Norcy-Trott, the group marketing director, emphasized the importance of the campaign's presence across TV and digital channels to maintain brand momentum.
Company Plans
Looking ahead, Lactalis UK & Ireland intends to continue its focus on sustainability by further decreasing plastic usage and actively participating in industry coalitions dedicated to environmental responsibility. These efforts are aimed at reinforcing the company’s standing as a leader in sustainable practices within the dairy industry.
Modified: 2026/08/04