Stuart Ibberson: Leading Arla's Brand Direction
Stuart Ibberson is a pivotal figure in the dairy industry, currently serving as the Brand Director for Arla. With a keen focus on health and wellness, Ibberson is at the forefront of Arla's strategic initiatives to become the most trusted gut-health brand in the market. His role involves overseeing the brand direction and ensuring that Arla's products align with consumer demands for healthier options.
Current Position
Brand Director at Arla
Biography
As the Brand Director, Stuart Ibberson plays a crucial role in guiding Arla's brand strategy. His expertise in health and wellness has been instrumental in Arla's efforts to innovate within the dairy sector, particularly in areas focused on enhancing consumer health.
Important Events
One of the significant projects under Stuart Ibberson's leadership includes the launch of the Cultura range. This line of products is designed to enhance gut health, reflecting Arla's commitment to innovation in the dairy sector. Ibberson's vision and dedication to brand excellence have been instrumental in positioning Arla as a leader in the health-focused dairy market.
Stuart Ibberson, Arla's brand director, stated, "Cottage cheese is back on shoppers’ radar for good reasons – taste, versatility, and protein." He also emphasized the potential for growth, noting that penetration is increasing, though the UK market still underperforms compared to other regions and adjacent dairy categories.
Modified: 2026/01/06