La Serenísima: A Leader in Argentina's Dairy Industry

Company Name: La Serenísima - Mastellone Hermanos S.A.

Location: General Rodríguez, Buenos Aires Province, Argentina

Overview

La Serenísima, officially recognized as Mastellone Hermanos S.A., stands as the foremost dairy brand in Argentina. Since its establishment in 1929 by Antonino Mastellone, the company has grown to become a household name, renowned for its high-quality dairy products including milk, cheese, yogurts, and desserts.

Financial Indicators

In the most recent fiscal year, La Serenísima reported an impressive annual revenue of approximately ARS 21 billion, underscoring its substantial market presence and consumer loyalty.

Facilities and Production

La Serenísima operates several processing plants across Buenos Aires Province and beyond, with its main facility located in General Rodríguez. These plants are known for their advanced technological capabilities and strict quality standards, ensuring efficient nationwide distribution of their products.

Significant Events

A pivotal moment in the company's history occurred in 2018 when Arcor, a leading Argentine food company, acquired a controlling stake in Mastellone Hermanos S.A. This strategic move was aimed at optimizing resources and enhancing competitive advantage within the industry.

Management

Under the leadership of CEO Héctor Arenaza, La Serenísima benefits from a seasoned management team committed to upholding the Mastellone family legacy while steering the company towards strategic growth and operational excellence.

Future Plans

Looking ahead, La Serenísima has ambitious plans to expand its product range and strengthen its sustainability initiatives. The company is investing heavily in renewable energy solutions, with all nine industrial plants now utilizing 100% renewable energy sourced from solar, wind, and hydroelectric power. Key agreements include partnerships with MSU Green Energy in Chaco and Pampa Energía in Bahía Blanca, supplemented by hydroelectric power from the El Chocón–Arroyito complex.

Furthermore, La Serenísima aims to increase its export potential, thereby strengthening its international market presence. A new financial agreement amounting to $42 million with an annual interest rate of 6.50% reflects improved financial conditions following a change in its shareholder structure.