California Milk Advisory Board (CMAB)

The California Milk Advisory Board (CMAB) is a prominent marketing organization dedicated to advocating for dairy products made with 100% cow milk from California dairies. Established in 1969, CMAB operates under the California Department of Food and Agriculture and plays a crucial role in highlighting the importance of Californian dairy products in both domestic and international markets.

Location and Facilities

Located in California, United States, CMAB serves as a vital hub for the promotion and distribution of dairy products produced within the state. California is recognized as the largest milk producer in the United States, contributing significantly to the nation's dairy output.

Financial Indicators

CMAB's financial activities are primarily funded by California's dairy farmers. The state’s dairy industry has an impressive economic impact, generating approximately $65 billion in economic activity annually, which encompasses wages, job creation, and sales tax revenues.

Important Company Events

A notable milestone for CMAB is the introduction of the "Real California Milk" seal. This seal assures consumers that the dairy products they purchase are made with 100% Californian milk, thereby boosting brand awareness and consumer trust. CMAB organizes regular promotional events and collaborates with various entities to advocate for California dairy products, aiming to increase consumption both domestically and internationally.

CMAB is actively involved in addressing food insecurity and has partnered with Raley's Food For Families for the fourth consecutive year. During National Dairy Month, CMAB provides dairy products to families in need, matching customer donations up to $35,000.

Company Plans

Looking forward, CMAB is focused on expanding the global market share of California dairy products. The board plans to employ innovative marketing strategies that highlight sustainable and environmentally friendly practices to attract eco-conscious consumers. CMAB is dedicated to supporting local dairy farmers by promoting their products and enhancing their appeal in new markets within the United States and internationally.

CMAB recognizes the growing interest in flavored cheeses and high-protein products in the Asia Pacific dairy market as a significant opportunity. The board aims to enhance the state's dairy market by developing high-value product pipelines and fostering sustainability. CMAB has introduced a strategy to boost California's dairy industry by creating direct, high-value channels between local dairy processors and expanding sectors. The board supports shared research and capital investments to accelerate the production of high-margin dairy products, focusing on operational sustainability and environmental compliance.

The organization announced the promotion of Dr. Ty Wagoner to lead the California Dairy Innovation Center starting January 1, 2027.

David Valadao has been involved with the California Milk Advisory Board as part of his agricultural activities.