California Milk Advisory Board (CMAB)
The California Milk Advisory Board (CMAB) is a renowned marketing organization dedicated to promoting dairy products made with 100% cow milk from California dairies. Established in 1969, CMAB operates under the California Department of Food and Agriculture, emphasizing the significance of Californian dairy products in both domestic and international markets.
Location and Facilities
Situated in California, United States, CMAB serves as a critical hub for the promotion and distribution of dairy products produced in the state. California is the largest milk producer in the United States, significantly contributing to the nation's dairy output.
Financial Indicators
CMAB's financial activities are primarily funded by California's dairy farmers. The state's dairy industry has a remarkable economic impact, generating approximately $65 billion in economic activity annually, which includes wages, job creation, and sales tax revenues.
Important Company Events
One of CMAB's significant milestones is the introduction of the "Real California Milk" seal. This seal ensures consumers that the dairy products they purchase are made with 100% Californian milk, thereby enhancing brand awareness and consumer trust. CMAB also organizes regular promotional events and collaborates with diverse entities to advocate for California dairy products, aiming to boost consumption both domestically and internationally.
CMAB is also actively involved in combating food insecurity. It has partnered with Raley's Food For Families for the fourth consecutive year to address food insecurity by providing dairy products to families in need during National Dairy Month, matching customer donations up to $35,000.
Company Plans
Looking ahead, CMAB is focused on expanding the global market share of California dairy products. The board plans to employ innovative marketing strategies that highlight sustainable and environmentally friendly practices to attract eco-conscious consumers. Additionally, CMAB is committed to supporting local dairy farmers by promoting their products and enhancing their appeal in new markets within the United States and internationally.
CMAB identifies the growing interest in flavored cheeses and high-protein products in the Asia Pacific dairy market as a significant opportunity. The board is enhancing the state's dairy market by developing high-value product pipelines and fostering sustainability. CMAB has introduced a strategy to boost California's dairy industry by creating direct, high-value channels between local dairy processors and expanding sectors. The board supports shared research and capital investments to accelerate the production of high-margin dairy products, focusing on operational sustainability and environmental compliance.
Modified: 2026/06/10