Amul: India's Dairy Giant

Company Overview

Amul, a trailblazer in the dairy industry, has its headquarters located in Anand, Gujarat, India. It operates under the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) and has been a driving force in the cooperative movement in India since its inception in 1946.

Financial Indicators

Amul's financial trajectory is marked by notable achievements, with its brand value reaching $3.3 billion by 2023. This marks an impressive growth of 11%, highlighting Amul's stable market performance and consumer trust. With a Brand Strength Index (BSI) score of 91.0 out of 100, Amul holds an AAA+ rating, underscoring its status as the world’s strongest food brand.

Important Company Events

• 1946: The beginning of Amul, which sparked a cooperative movement in Anand, Gujarat.
• 1996: The 'Amul saga', celebrating 50 years of accomplishment.
• 2001: Launch of India’s first sports drink, Stamina, as part of its diversified product range.
• 2020-2023: Steady growth and innovation, maintaining its status as the world's strongest dairy brand for four consecutive years.

Facilities and Factories

Amul's infrastructure consists of a comprehensive network of over 18,600 village cooperative societies across Gujarat, integrated into 18 district cooperative milk producers' unions. Its key facilities, including the primary factory in Anand, are equipped with state-of-the-art technology that processes significant volumes of milk, ensuring high-quality dairy products.

Persons and Management

The company's management operates on a strong cooperative governance model, with board members elected from its cooperative societies. Key leaders include:

• Managing Director: Dr. R.S. Sodhi, pivotal in Amul's advancement.
• Chairman: Mr. Ramsinh Parmar, who drives strategic direction and supports cooperative values.

Company Plans

Amul aims to continue its impressive growth by diversifying product offerings and enhancing market expansion strategies. The focus is on innovative healthy and functional food products, using advanced technology for supply chain optimization. Amul plans to expand its global footprint, relying on robust brand equity and consumer trust. The company is committed to quality, innovation, and sustainable practices, ensuring leadership in the global dairy market.

Amul has also announced a price hike of Rs 2 per litre on various milk variants, aligning with market conditions.

References

Sources: GCMMF official reports, market analysis reports (2023)

Modified: 2025/05/09

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