Amul: India's Dairy Giant

Company Overview

Established in 1946, Amul has become a pioneering force in the dairy sector, with its headquarters located in Anand, Gujarat, India. It operates under the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) and serves as a cornerstone of the cooperative movement in the region.

Financial Indicators

Amul's financial trajectory is noteworthy, with its brand value reaching $3.3 billion by 2023, reflecting an 11% growth. The company's Brand Strength Index (BSI) score is 91.0 out of 100, earning an AAA+ rating, solidifying its position as the world’s strongest food brand.

Important Company Events

• 1946: Establishment of Amul, initiating a cooperative movement in Anand, Gujarat.
• 1996: Celebrated the 'Amul saga', marking 50 years of achievements.
• 2001: Launched India's first sports drink, Stamina, expanding its product range.
• 2020-2023: Maintained its status as the world's strongest dairy brand for four consecutive years.

Facilities and Factories

Amul boasts an extensive network of over 18,600 village cooperative societies across Gujarat, consolidated into 18 district cooperative milk producers' unions. The main facility in Anand is equipped with state-of-the-art technology to process large volumes of milk, ensuring high-quality products.

Persons and Management

Amul's management is based on a cooperative governance model with elected board members. Key figures include Managing Director Dr. R.S. Sodhi, who plays a vital role in Amul's advancement, and Chairman Mr. Ramsinh Parmar, who guides strategy and upholds cooperative values.

Company Plans

Amul aims to sustain its growth through product diversification and market expansion, focusing on innovative, healthy, and functional food products, and leveraging advanced technology for supply chain optimization. Amul is expanding globally, supported by strong brand equity and consumer trust. It announced a Rs 2 per litre price increase on various milk variants, aligning with market conditions. In its European market entry, Amul has introduced fresh milk products in Spain, utilizing its brand strength and local expertise.

Amul is a significant player in India's probiotics market, distributing three million litres of probiotic buttermilk daily. The brand leads in whey protein-fortified beverages, contributing to India's protein revolution. Recognized as India's No. 1 food brand by the Brand Finance India 100 - 2025 report, Amul is valued at USD 4.1 billion, supporting over 3.6 million farmers and marketing products in over 50 countries.

The decision to open kiosks at 10 Metro stations in Bengaluru sparked controversy, perceived as a threat to the state-run Nandini brand. Competing with Milky Mist in North India, Amul exemplifies the cooperative dairy model, supporting small-scale farmers and enhancing rural prosperity. It is also leading change in India's paneer market, innovating with sustainable practices like converting whey into bioethanol.

Amul is delving into the high-protein product market as part of a broader industry shift. Known for its successful cooperative model, Amul is exploring new possibilities in the African market as part of an invitation from Zimbabwe. The company is gaining prominence in the global dairy industry and has welcomed GST rate cuts, a move supported by major dairy brands.

Plans include a major investment to enhance its processing and distribution capabilities. Amul, already reporting a turnover of ₹90,000 crore (~$10.8 billion USD) in FY25, targets crossing the ₹1 lakh crore (~$12 billion USD) mark within 24 months. The expansion will focus on strengthening its presence in fresh and long-life milk, butter, ghee, paneer, curd, cheese, chocolates, and lactose-free products. Key areas of investment include new processing plants, cold chain & storage enhancements, and expansion of its retail and digital distribution networks.

Amul has already introduced high-protein products, posing competition to Hatsun Agro.

Modified: 2025/10/09