Amul: A Global Pioneer in the Dairy Industry

Established in 1946, Amul has become a cornerstone of the dairy sector, spearheading the cooperative movement in India. The company is headquartered in Anand, Gujarat, and operates under the Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF). Over the years, Amul has evolved into a global dairy powerhouse, known for its innovative approach and commitment to cooperative values.

Financial Indicators

Amul's financial performance is remarkable, with its brand value reaching $3.3 billion by 2023, marking an 11% growth. The company boasts a Brand Strength Index (BSI) score of 91.0 out of 100, earning an AAA+ rating, solidifying its position as the world's strongest food brand. In the fiscal year 2025, Amul reported a turnover of ₹90,000 crore (approximately $10.8 billion USD) and aims to surpass the ₹1 lakh crore (approximately $12 billion USD) mark within two years.

Important Company Events

• 1946: Establishment of Amul, initiating a cooperative movement in Anand, Gujarat.
• 1996: Celebrated the 'Amul saga', marking 50 years of achievements.
• 2001: Launched India's first sports drink, Stamina, expanding its product range.
• 2020-2023: Maintained its status as the world's strongest dairy brand for four consecutive years.

Facilities and Factories

Amul boasts an extensive network of over 18,600 village cooperative societies across Gujarat, consolidated into 18 district cooperative milk producers' unions. The main facility in Anand is equipped with state-of-the-art technology to process large volumes of milk, ensuring high-quality products.

Persons and Management

Amul's management is rooted in a cooperative governance model with elected board members. Key figures include Managing Director Dr. R.S. Sodhi, who plays a vital role in Amul's advancement, and Chairman Mr. Ramsinh Parmar, who guides strategy and upholds cooperative values.

Company Plans

Amul is committed to sustaining its growth through product diversification and market expansion. The company focuses on innovative, healthy, and functional food products, leveraging advanced technology for supply chain optimization. Amul is expanding globally, supported by strong brand equity and consumer trust. Recent initiatives include a Rs 2 per litre price increase on various milk variants, aligning with market conditions.

In its European market entry, Amul has introduced fresh milk products in Spain, utilizing its brand strength and local expertise. The company is a significant player in India's probiotics market, distributing three million litres of probiotic buttermilk daily. Recognized as India's No. 1 food brand by the Brand Finance India 100 - 2025 report, Amul is valued at USD 4.1 billion, supporting over 3.6 million farmers and marketing products in over 50 countries.

Amul's decision to open kiosks at 10 Metro stations in Bengaluru sparked controversy, perceived as a threat to the state-run Nandini brand. Competing with Milky Mist in North India, Amul exemplifies the cooperative dairy model, supporting small-scale farmers and enhancing rural prosperity. It is also leading change in India's paneer market, innovating with sustainable practices like converting whey into bioethanol.

The company is delving into the high-protein product market as part of a broader industry shift, known for its successful cooperative model. Amul is exploring new possibilities in the African market as part of an invitation from Zimbabwe. The company is gaining prominence in the global dairy industry and has welcomed GST rate cuts, a move supported by major dairy brands.

Plans include a major investment to enhance its processing and distribution capabilities. The expansion will focus on strengthening its presence in fresh and long-life milk, butter, ghee, paneer, curd, cheese, chocolates, and lactose-free products. Key areas of investment include new processing plants, cold chain & storage enhancements, and expansion of its retail and digital distribution networks.

Amul has already introduced high-protein products, posing competition to Hatsun Agro. The Amul cooperative model empowers rural communities in India, ensuring a fair share of consumer prices for small farmers, which is notably higher than in Western economies. This cooperative model stands as a successful example amid the trade dispute with the US. Amul leads India's dairy sector, which is a global example of inclusive growth. Amul has been ranked first among the world's top cooperatives, reflecting India's strong cooperative model and the dedication of millions of women associated with it.

The competitive landscape is currently dominated by brands like Amul. Amul is one of the dominant brands in the competitive landscape of the ready-to-drink protein beverage segment in India.

Modified: 2025/11/18