Simon Claessens

Simon Claessens is a prominent figure in the food industry, currently serving as the Global Director of Sales and Business Development at Prosur. His role involves leading the company's efforts in expanding and developing new business opportunities on a global scale.

Claessens has been vocal about the evolving trends in the food market, especially in Asia. He has highlighted the shift in consumer preferences towards recognizable ingredients and the growing rejection of ultra-processed foods. This change poses both challenges and opportunities for companies like Prosur, which are keen on aligning with consumer expectations.

Under his leadership, Prosur is adapting to these industry changes, aiming to meet the demands of health-conscious consumers by focusing on transparency and quality in food production.