John Farrand: Leading the World of Cheese
John Farrand is a renowned name in the global cheese industry, primarily for his role as the managing director of the Guild of Fine Food. He is widely recognized for organizing the World Cheese Awards, a prestigious event in the dairy industry.
With a strong background in fine food promotion and event management, Farrand has played a pivotal role in elevating the World Cheese Awards to become one of the most esteemed competitions globally. His efforts have significantly impacted the visibility and appreciation of high-quality cheese worldwide.
Under his leadership, the World Cheese Awards celebrated its 34th edition in 2023, attracting thousands of entries from over 40 countries, marking it as the largest cheese competition globally. Farrand has also been a strong advocate for sustainability in cheese production, a theme prominently featured in recent events.
In 2021, he was instrumental in launching the 'Virtual Cheese' festival, expanding the event's reach during the COVID-19 pandemic. Beyond his work with the World Cheese Awards, Farrand emphasizes supporting independent producers and highlights the importance of craftsmanship, local ingredients, and traditional methods through initiatives like the Great Taste Awards.
Modified: 2026/07/29