Frederic Guichard: Leading Danone Canada Through Crisis

Name: Frederic Guichard

Position: President of Danone Canada

Biography: Frederic Guichard began his career in the beverage industry with Pernod Ricard in Montreal. Over the years, he developed a wealth of experience that eventually led him back to Canada after a 26-year journey, taking the helm as the president of Danone Canada.

Current Place of Work: Danone Canada

Important Events: Upon his return to Canada and Danone, Frederic Guichard faced a major challenge. A listeria outbreak linked to Danone's plant-based products resulted in the tragic loss of three lives. Under his leadership, the company has been working diligently to address and resolve this crisis, ensuring the safety and quality of its products.

Modified: 2025/08/12

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