Frederic Guichard: Steering Danone Canada Through Crisis

Frederic Guichard holds the position of President at Danone Canada, where he has been instrumental in leading the company through significant challenges. His career began in the beverage industry with Pernod Ricard in Montreal, and over the years, he built a wealth of experience that eventually brought him back to Canada after a 26-year journey.

Upon his return to Danone Canada, Guichard faced a major challenge when a listeria outbreak was linked to the company's plant-based products, resulting in the tragic loss of three lives. Under his leadership, Danone Canada has been diligently working to address and resolve this crisis, ensuring the safety and quality of its products. Guichard has emphasized the company's commitment to local production and promoting health through food.

Modified: 2025/12/06

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