Charlotte Forkes-Rees

Charlotte Forkes-Rees holds the position of a retail and consumer insight analyst at the Agriculture and Horticulture Development Board (AHDB). Her work primarily involves analyzing consumer behavior and spending trends.

Professional Insights

In her role at AHDB, Charlotte Forkes-Rees has provided significant insights into consumer spending patterns. She noted that nearly half of the consumers intend to cut back on general Christmas spending, indicating a trend towards more cautious financial behavior. However, she highlighted that food maintains its status as a 'protected spend', comparable to essential items such as children’s gifts and Christmas trees. This observation underscores the importance of food in consumer budgets, even amidst financial constraints.

Modified: 2025/12/03

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