Caitlin Servian: Brand Manager of PEEPS®

Position: Brand Manager for PEEPS®

Biography

Caitlin Servian is a prominent figure in the marketing world, especially known for her innovative approaches in expanding brand identities. As a Brand Manager for PEEPS®, she has been instrumental in redefining the brand's market presence beyond its traditional ties to Easter.

Current Place of Work

Caitlin Servian currently holds the position of Brand Manager at PEEPS®, a popular American brand known for its marshmallow candies, particularly those shaped as chicks and bunnies, which are widely associated with the Easter season.

Important Events Related to Caitlin Servian

Under Caitlin's leadership, PEEPS® began exploring collaborations that extend the brand's appeal and accessibility throughout the year. Her efforts are focused on maintaining the product's enchantment while also allowing it to be a part of diverse celebrations and consumer experiences, beyond just Easter baskets. This strategic initiative underscores her commitment to brand growth and consumer engagement.

Modified: 2025/02/22

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