Bernie Free: A Pillar in the Dairy Industry

Position: President of the United Dairyfarmers of Victoria (UDV)

Biography: Born into a family with strong roots in dairy farming, Bernie Free has dedicated his life to the dairy industry from an early age. He holds a degree in agricultural science, providing him with the expertise needed to navigate and address the challenges within the sector. His career is a blend of practical farming experience and strategic policy-making roles, which he leverages to drive innovation and sustainability.

Current Role: As President of the UDV, Bernie Free is committed to representing and advocating for the interests of Victorian dairy farmers. The UDV, associated with the Victorian Farmers Federation, champions policies that promote sustainable practices and equitable market conditions, securing the welfare of farmers in Victoria.

Significant Contributions

• Advocacy for Fair Milk Prices: Bernie Free has been a pivotal figure in advocating for fair milk pricing, ensuring farmers receive a just share of profits, thereby maintaining economic sustainability in the dairy industry.
• Climate Resilience Initiatives: He has led initiatives aimed at bolstering farmers' resilience against climate change by promoting innovative technologies and sustainable agricultural practices.
• Dairy Code of Conduct: Bernie played a vital role in developing and implementing a code designed to balance the relationship between milk processors and dairy farmers in Australia, fostering fairness and transparency in the industry.

Industry Remarks

In recent discussions, Bernie Free has highlighted potential changes in farmer contracts with Saputo, demonstrating his awareness of the challenges posed by processor influence on milk pricing. He has also acknowledged Fonterra's support and praised their recent initiatives, showing his dedication to building collaborative relationships within the industry.

Vision and Leadership

Under Bernie Free's visionary leadership, the UDV continues to evolve, focusing on securing a prosperous future for dairy farmers through advocacy and the development of progressive policies. His unwavering commitment to ensuring the long-term viability and ethical integrity of the dairy sector cements his role as a visionary leader in shaping the landscape of Australian dairy farming.

Moreover, he has expressed deep concerns over the increasing 'paddock-to-plate' control exerted by major retailers like Coles, emphasizing the need for balanced market dynamics.

Modified: 2025/10/29