Nielsen's Influence on the Dairy Industry

Nielsen, based in New York City, USA, is a globally recognized market research firm known for its comprehensive analysis of consumer trends and behaviors across a variety of industries, including the dairy sector.

Financial Indicators

Nielsen's reports are crucial for understanding the financial landscape of the dairy market. Recent data from Nielsen highlighted a 10.8% decline in the retail sales volume of UHT milk from August 2024 to July 2025. Additionally, there was a 2.8% decrease in the volume of retail sales of dairy products in Russia from September 2024 to August 2025.

Important Events

A significant insight from Nielsen was the reported decline in UHT milk sales, reflecting shifts in consumer preferences and market dynamics. Nielsen also conducted an analysis of the omnichannel market for ice cream sales in Russia, noting a decrease due to a cold summer in 2025. This study accounted for sales in over 180 retail chains and traditional retail outlets across Russia, including data from 50 online stores and marketplaces.

Company Plans

While specific future plans of Nielsen regarding the dairy sector were not disclosed, the company remains committed to providing comprehensive market insights that help businesses adapt to evolving consumer trends.

Modified: 2025/12/11

Related news

In Russia, a Cold Summer Decreased Ice Cream Sales by 7%, Online Segment Grew by 22%
Cafés Fuel Demand: UHT Milk Production in Russia to Increase by 5%
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