Mexican Federal Consumer Protection Agency (PROFECO)

The Mexican Federal Consumer Protection Agency, commonly known as PROFECO, is a government agency located in Mexico. Its primary role is to protect consumer rights and ensure fair trade practices across various industries, including the dairy sector.

Location and Role

PROFECO operates throughout Mexico, with its headquarters situated in Mexico City. As a regulatory body, it plays a crucial role in monitoring and evaluating consumer products to ensure they meet quality standards.

Financial Indicators

While PROFECO itself is not a for-profit entity and thus does not have traditional financial indicators like a private company, its operations are funded by the Mexican government. The agency's effectiveness is measured by its capacity to protect consumer rights and improve market transparency.

Important Events

Recently, PROFECO conducted a comprehensive study to identify the most affordable whole milk brands available in the Mexican market that comply with quality standards. This study is significant as it guides consumers in making informed purchasing decisions and encourages manufacturers to adhere to quality regulations.

Plans and Initiatives

PROFECO plans to continue its efforts in ensuring product quality and consumer protection. This includes regular market studies and evaluations to identify compliance with established standards and to promote fair competition among producers.

Modified: 2025/08/19

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