La Serenísima - Mastellone Hermanos S.A.
Founded in 1929 by Antonino Mastellone, La Serenísima has grown into the leading dairy brand in Argentina, officially recognized as Mastellone Hermanos S.A. The company is headquartered in General Rodríguez, Buenos Aires Province, Argentina. It specializes in the production, processing, and distribution of a diverse array of dairy products, including milk, cheese, yogurts, and desserts.
Financial Indicators
In the latest fiscal year, La Serenísima reported an annual revenue of approximately ARS 21 billion. This significant revenue underscores the company's strong market presence and the loyalty of its consumer base. La Serenísima holds a considerable market share within the Argentine dairy sector, reflecting its robust performance.
Facilities and Production
The company operates several processing plants across Buenos Aires province and other regions, with its main facility located in General Rodríguez. This facility is noted for its advanced technology and strict adherence to quality standards. La Serenísima's extensive distribution network ensures that its products are available to consumers nationwide.
Significant Events
A pivotal moment in La Serenísima's history occurred in 2018 when Arcor, a prominent Argentine food company, acquired a controlling stake in Mastellone Hermanos S.A. This acquisition marked a strategic shift aimed at optimizing resources and enhancing competitive advantage within the industry.
Management
The company is led by an experienced management team dedicated to maintaining the Mastellone family legacy. Héctor Arenaza, the current CEO, utilizes his extensive expertise in strategic growth and operations to guide the company forward.
Future Plans
Looking ahead, La Serenísima is focused on expanding its product range and enhancing its sustainability initiatives. The company plans to invest significantly in renewable energy solutions and aims to boost its export potential, increasing its presence in international markets. Moreover, technological innovation in production and distribution processes remains a priority to maintain a competitive edge.
Overall, La Serenísima continues to be a cornerstone of the Argentine dairy industry, celebrated for its quality products and enduring heritage. It remains a key component of Arcor's vast portfolio in the dairy industry, with the strategic alliance consolidating La Serenísima's market position.
Modified: 2026/03/18