Ketchum Appetite for Change: Leading Consumer Insights in the Dairy Industry

Ketchum Appetite for Change conducted a comprehensive consumer research study in July 2025, surveying over 1,000 U.S. adults. This study is pivotal in understanding consumer perceptions and trust levels within the agricultural sector, particularly focusing on dairy and farming practices.

The findings revealed a notable trend: 79% of Americans place their trust in farmers to 'do the right thing' when it comes to serving the public. This statistic underscores the significant role that farmers play in the public's perception of the agricultural industry and their confidence in the ethical practices of those who produce their food.

While the study does not provide specific financial indicators or detailed company plans, it marks an important event in assessing consumer attitudes, which can influence strategic directions in the market. This research is part of Ketchum's ongoing efforts to provide valuable insights and shape the future of consumer engagement in the dairy industry.

Modified: 2025/11/12

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