International Food Information Council

The International Food Information Council (IFIC) is an organization dedicated to collecting and disseminating data on consumer behavior within the food industry. It plays a significant role in offering insights into trends, particularly those concerning dietary preferences and nutritional intake.

Consumer Trends and Insights

One of the key insights provided by the IFIC is the increasing consumer interest in protein consumption. Approximately 70 percent of consumers are consciously seeking to increase their protein intake, indicative of a growing awareness and interest in the health benefits associated with protein.

Important Events

The organization conducts comprehensive surveys to understand these consumer trends better. A notable event is the International Food Information Council’s 2026 Food & Health Survey, which revealed that 70% of Americans actively aim to include more protein in their diets.