International Baby Food Action Network’s Brazilian Branch

The International Baby Food Action Network (IBFAN) is a global network focused on promoting optimal infant nutrition through the protection, promotion, and support of breastfeeding. Its Brazilian branch plays a significant role in monitoring and reviewing practices related to baby food and breastfeeding.

Important Activities

The Brazilian branch of IBFAN has been active in conducting reviews of advertisements related to baby food products. A recent significant initiative involved conducting a separate review of advertisements using a specialized platform.

DIGI-CODE Platform

The review was carried out using DIGI-CODE, a platform developed by the Oswaldo Cruz Foundation, which is known for its research and development in health science and technology. This platform aids in systematically analyzing advertising content to ensure compliance with regulations and standards concerning infant nutrition and advertising ethics.