Guanajuato’s Secretariat for Agri-Food and Rural Development (SDAyR)

Guanajuato’s Secretariat for Agri-Food and Rural Development, known as SDAyR, plays a vital role in the development and support of the local dairy sector in the region of Guanajuato, Mexico. The organization is focused on enhancing the dairy industry through various strategic initiatives aimed at fostering growth and sustainability.

Support for Local Dairy Initiatives

SDAyR is actively involved in proposing and implementing initiatives that benefit the local dairy industry. One of the notable efforts includes organizing regional food and agriculture fairs. These events serve as platforms for local dairy producers to showcase their products, connect with potential buyers, and explore new market opportunities.

Creation of Collective Cheese Brands

In a bid to promote and enhance the quality of local dairy products, SDAyR has been instrumental in creating collective brands for cheeses, particularly from the region of Apaseo el Grande. This initiative not only helps in standardizing quality but also in branding the regional cheese varieties, making them more recognizable and appealing in broader markets.