Dairy MAX: A Pillar of Support for Dairy Farmers
Company Overview:
Dairy MAX is a notable non-profit organization that represents dairy farmers in Texas, Oklahoma, New Mexico, Missouri, Kansas, Arkansas, South Dakota, and Louisiana. The organization was established to support and promote the dairy industry in these states, working closely with farmers, processors, and other stakeholders to ensure the sustainability and growth of the dairy sector.
Location
The headquarters of Dairy MAX is strategically located in Grand Prairie, Texas. This central location enables the organization to effectively serve the dairy farming community across the eight states it represents.
Facilities
Dairy MAX operates several offices and support centers throughout these states. These facilities are crucial for facilitating farmer outreach, implementing educational programs, and executing marketing initiatives. They provide essential resources and direct engagement opportunities for the dairy farming community.
Management
The organization is led by a team of experts in dairy farming, nutrition, education, and marketing. Key members of the executive team include:
- Marty McKinzie: Chief Executive Officer
- Mike Kruger: Chief Operating Officer
- Susan Allen: Chief Financial Officer
Financial Indicators
Dairy MAX operates as a non-profit organization, primarily funded by dairy farmers through checkoff programs. The annual budget is allocated towards marketing, research, educational programs, and advocacy to support and promote the dairy industry. These funds are strategically used to ensure maximum impact and return on investment for the dairy farming community.
Important Events
Throughout recent years, Dairy MAX has achieved several significant milestones:
- 2018: Launched the "Undeniably Dairy" campaign to boost awareness and consumption of dairy products.
- 2019: Partnered with regional schools to implement dairy nutrition education programs.
- 2020: Played a critical role in supporting farmers during the COVID-19 pandemic by ensuring dairy supply chains remained operational and addressing market disruptions.
- 2022: Initiated sustainable farming practices programs to promote environmental stewardship among dairy farmers.
Company Plans
Looking forward, Dairy MAX has outlined strategic plans for continued growth and support of the dairy industry:
- Expanding the "Undeniably Dairy" marketing campaign to reach a broader audience.
- Enhancing partnerships with educational institutions to provide comprehensive dairy nutrition programs.
- Investing in research and development for sustainable dairy farming practices.
- Advocating for policies that benefit the dairy industry and ensure farmers' prosperity.
Additionally, Dairy MAX partners with the University of Wyoming for a groundbreaking NIL deal, emphasizing the vital role of dairy in nutrition and recovery for athletes, further strengthening their sponsorship of Wyoming athletics since 2019.
Modified: 2025/10/14