Dairy MAX

Overview:
Dairy MAX is a notable organization representing dairy farmers in Texas, Oklahoma, New Mexico, Missouri, Kansas, Arkansas, South Dakota, and Louisiana. Established to support and promote the dairy industry in these states, Dairy MAX works closely with farmers, processors, and other stakeholders to ensure the sustainability and growth of the dairy sector.

Location

Dairy MAX is headquartered in Grand Prairie, Texas, strategically positioned to effectively serve the dairy farming community across the eight states.

Facilities

Dairy MAX operates several offices and support centers across its represented states to facilitate farmer outreach, educational programs, and marketing initiatives. These facilities enable direct engagement and provide essential resources to the dairy farming community.

Management

The organization is helmed by a dedicated team of experts in dairy farming, nutrition, education, and marketing. The executive team includes:

• Marty McKinzie: Chief Executive Officer
• Mike Kruger: Chief Operating Officer
• Susan Allen: Chief Financial Officer

Financial Indicators

Dairy MAX operates as a non-profit organization, primarily funded by dairy farmers through checkoff programs. The annual budget is allocated towards marketing, research, educational programs, and advocacy to support and promote the dairy industry. The organization leverages these funds to ensure maximum impact and return on investment for the dairy farming community.

Important Events

Some significant milestones and events in recent years include:

• 2018: Launched "Undeniably Dairy" campaign to raise awareness and consumption of dairy products.
• 2019: Partnered with regional schools to implement dairy nutrition education programs.
• 2020: Played a critical role in supporting farmers during the COVID-19 pandemic by ensuring dairy supply chains remained operational and addressing market disruptions.
• 2022: Initiated sustainable farming practices programs to promote environmental stewardship among dairy farmers.

Company Plans

Dairy MAX's strategic plans for the coming years include:

• Expanding the "Undeniably Dairy" marketing campaign to reach a broader audience.
• Enhancing partnerships with educational institutions to provide comprehensive dairy nutrition programs.
• Investing in research and development for sustainable dairy farming practices.
• Advocating for policies that benefit the dairy industry and ensure farmers' prosperity.

As an organization dedicated to the well-being of dairy farmers and the promotion of dairy consumption, Dairy MAX continues to be a pivotal player in the dairy sector across its represented states.

References

Information sourced from official Dairy MAX publications and industry reports.

Modified: 2025/02/05

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