California Milk Advisory Board (CMAB)
The California Milk Advisory Board (CMAB) is a renowned marketing organization dedicated to promoting dairy products made with 100% cow milk from California dairies. Established in 1969, CMAB functions under the California Department of Food and Agriculture, amplifying the importance of Californian dairy products in both domestic and international markets.
Location and Facilities
Situated in California, United States, CMAB serves as a critical hub for the promotion and distribution of dairy products produced in the state. California holds the distinction of being the largest milk producer in the United States, contributing significantly to the nation's dairy output.
Financial Indicators
CMAB's financial activities are primarily funded by California's dairy farmers. The state's dairy industry has a remarkable economic impact, generating approximately $65 billion in economic activity annually. This encompasses wages, job creation, and sales tax revenues.
Important Company Events
One of CMAB's significant milestones is the introduction of the "Real California Milk" seal. This seal guarantees consumers that the dairy products they purchase are made with 100% Californian milk, thereby enhancing brand awareness and consumer trust. CMAB also organizes regular promotional events and collaborates with diverse entities to advocate for California dairy products, aiming to boost consumption both domestically and internationally.
Company Plans
Looking ahead, CMAB is focused on expanding the global market share of California dairy products. The board intends to employ innovative marketing strategies that emphasize sustainable and environmentally friendly practices to attract eco-conscious consumers. Additionally, CMAB is dedicated to supporting local dairy farmers by promoting their products and enhancing their appeal in new markets within the United States and abroad. CMAB also highlights the growing interest in flavored cheeses and high-protein products in the Asia Pacific dairy market.
Modified: 2025/10/15