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California Milk Advisory Board (CMAB)
The California Milk Advisory Board (CMAB) is a marketing organization that plays a pivotal role in promoting dairy products produced with 100% cow milk from California dairies. Established in 1969, CMAB operates under the auspices of the California Department of Food and Agriculture.
Location and Facilities
The CMAB is located in California, United States, and serves as a significant hub for the promotion and distribution of California-produced dairy products. The state of California is known for being the largest milk producer in the United States, contributing to a substantial portion of the nation's dairy output.
Financial Indicators
As a government marketing board, CMAB's financial activities are funded by the dairy farmers of California. In recent years, the dairy industry in California has had a considerable economic impact, generating an estimated $65 billion in economic activity annually. This includes wages, jobs, and sales tax revenues from the dairy industry.
Important Company Events
One of the notable events in CMAB's history is the launch of the "Real California Milk" seal, which assures consumers that the dairy products they purchase are made with 100% Californian milk. This initiative has significantly raised brand awareness and consumer trust.
CMAB also regularly hosts promotional events and partners with various entities to advocate for California dairy products, aiming to increase both domestic and international consumption.
Company Plans
Looking forward, CMAB aims to continue its efforts in increasing the market share of California dairy products globally. The board plans to harness innovative marketing strategies, focusing on sustainable and environmentally friendly practices to appeal to conscientious consumers.
Furthermore, CMAB is committed to supporting local dairy farmers by promoting their products and increasing the accessibility and appeal of these products in new markets both in the United States and internationally.
Modified: 2025/02/02